In the concert and special events industry, people are the reason for a company's success.
From sales to design, to booking, production, operations, décor and logistical planning, there is nothing more important than listening to the client and creating an outstanding event that serves their specific needs. Named Best Event Planner nine years in a row (2011-2020) by Ranch & Coast Magazine, Redfearn & Associates has a proven track record of going above and beyond to create an event everyone will remember.
At Redfearn & Associates, we have an experienced and diverse team of passionate professionals that listen carefully and take pride in what they create — each and every time they produce an event. No matter what the budget or how large or small the job, our staff understands our clients' needs and executes each event with the same high level of service, care and creativity. There is no "second team" at Redfearn & Associates. There is no handing off one event for another that is "more important." The people that meet with you for the first time will be the same people that are on site at your event — every time!
Meet Our Team
Steve Redfearn, Founder
The late Steve Redfearn, Founder of Redfearn & Associates, had over 40 years of experience in booking national and local talent. Since 1988, Steve worked for several large promoters overseeing their talent buying departments: Bill Silva Presents, Viejas Entertainment and AEG Live San Diego. During that period, Steve confirmed over 2,000 shows in San Diego, Phoenix, Las Vegas and Los Angeles, including shows at the Hollywood Bowl for eight years, the San Diego Sports Arena for 12 years, Viejas Casino for nine years, Summer Pops/Bayside Concerts at the Embarcadero for six years and Humphreys Concerts by the Bay for three years. In 2009, Steve decided to parlay his vast experience in production and special events by opening his own firm, Redfearn & Associates, a leading full-service special events and production company. His legacy lives on through every event.
Willie REDFEARN, OWNER
Willie has over 20 years experience in the live event industry. He was the Operations Coordinator at the Viejas Concerts in the Park for five years and then he transitioned to Valley View Casino & Hotel for six years where he was the Production Manager of the 3,000 seat outdoor concert venue and the Entertainment Manager for the casino. For the last six years, Willie has been the Production Manager and leader of our production team at Redfearn & Associates. He helps to execute the perfect event every step of the way, working together on creating budgets, negotiating with vendors, creating timelines and all pre-stage activities for the events. Willie will be lead and the go-to person on the day of show coordinating with the venue, all technical vendors and clients to ensure all facets of the event are seamless. During the event, Willie can serve as the VOG to make any announcements and also serve as show caller, keeping the event timeline on track by calling out all video, lighting and audio cues. Willie also has a great relationship with local and national talent and can coordinate everything from a solo singer at cocktail hour to a full-on touring rock show. Throughout his years of experience, Willie has worked with hundreds of national acts, corporate entities and non-profit organizations, creating a very well-rounded skill set in the live event industry.